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Vibe Cafe & Bar
restaurant rebrand
I did the rebrand for the Vibe Cafe and Bar located in Charlotte, NC. This is a small place in Charlotte's Dilworth neighborhood. It used to be a morning coffee shop but after their rebrand they want to attract the younger audience and make their place more modern, chill and ideal for both morning and evening gatherings.
For the Primary logo I decided to go with type only but manipulate it in a certain way to make it look more interesting and attractive. The Secondary logo is a cup of coffee with little stars on top that represents the chill and fun atmosphere. I added the letter “V” to the cup from the Primary logo to connect them together.
I picked the rounded and fun, yet elegant typefaces to translate the chill and relaxed atmosphere and the fun vibe of the restaurant.
The primary colors are fun, vibrant, and modern that will help the brand to stand out from competitors and become memorable.
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